Bringing real-world experience to the classroom
During the spring semester of 2020, the Lightsource bp Communications team partnered with Penn State’s Sustainable Community Collaborative and Professor Karen Winterich who teaches Sustainable Marketing at Smeal College, Penn State’s business school, to involve her class in a real-world project with the goal of advancing Lightsource bp’s sustainability goals. Throughout the semester, the class of 38 students worked to first better understand consumer attitudes toward solar and the competitive landscape in the US, and then to propose a marketing plan for Lightsource bp in the US based on those findings.
The class was divided into 8 teams who worked collaboratively on the project all semester. The students were told to behave as if they had their own marketing consultant business, and so each team came up with a ‘company’ name. Some of them were quite clever:
- Sunny Side Up
- Green is the New Black
- JSMS Consulting
- SaveEarth Consulting
- STARK Inc.
- Students for Solar
- Pennsylvania Sustainability Associates
- Grasshopper LLC
Kickoff was mid-January in-person, and the project culminated with virtual presentations from the 8 teams in mid-April. The students did an amazing job – especially considering that the University moved to virtual learning in the middle of the semester.
21 Feb, 2024
Lightsource bp completes $348 million financing package for two utility-scale solar projects in Texas
Financing secured for two new Texas solar farms
18 Jan, 2024
Introducing our Biodiversity Net Gain Framework for U.S.A. solar development
Learn about our methodology
19 Dec, 2023
Lightsource bp closes tax equity deal for 188-megawatt Indiana solar project
$85 million investment from Bank of America